# Design Goals

Perpl is built on the following design pillars:

1. **Clean**
2. **Understandable**
3. **User-centred**
4. **Beautiful**

We chose these principles because they are simple ideas we can use to guide the overall user experience.

#### Clean

Our designs embrace simplicity and minimalism, removing unnecessary elements to focus on what truly matters. Every component serves a clear purpose.

#### Understandable

Interface elements should be intuitive and self-explanatory. Users should know how to interact with our product without requiring extensive documentation. But if something is unfamiliar, they should be able to find out about it easily.

#### User-centred

We design with real user needs in mind, constantly gathering feedback and adapting our solutions to better serve our users' goals and preferences. This isn’t just a UI choice, this is a whole approach to doing design. We will actively seek feedback, and we will continuously improve the product.

#### Beautiful

Beyond functionality, our designs should be visually appealing. And beyond visual appeal, they should also create a delightful experience that users enjoy interacting with. Admittedly, you can’t make a perps dex *that* exciting (and if you do, it's probably not that usable), but we will try and make it look and feel as good as possible.


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